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Narrative Design and the Power of “Storyselling”
5 Min ReadNarrative design is a strategy that uses storytelling to create customer connections and paint your customer as the hero. By leveraging the power of story, you can help your brand stand out and make a lasting impression on your audience.
Your Comprehensive Customer Experience Strategy Template
5 Min ReadWhen you create a strong CX strategy that’s well-executed, you help foster a personalized and seamless experience that keeps your audience engaged, makes your brand stand out, and increases profits and loyalty.
Unlocking the Power of Qualitative Insights for Your Ecommerce Brand
6 Min ReadWhile quantitative data can offer you a wealth of important information, qualitative insights help you fully understand your customers. When you combine both research methods, it can significantly enrich your overall data so that you can inform your decisions more effectively.
UX Benchmarking: The Pros and Cons of Measuring Against Your Competition
5 Min ReadAlways keep in mind that benchmarking is a valuable tool in improving your user’s experience and driving the success of your business forward. However, don’t be fooled or fall into the trap of competitive thinking.
Mastering Ad Testing: The Comprehensive Guide to Maximizing ROI
7 Min ReadUnleash the power of data-driven insights and create better-performing ads with this comprehensive guide to ad testing.
Complete Guide to User Interviews: Definition, Benefits, and How to Conduct
11 Min ReadUser interviews are one of the best ways to gain a comprehensive understanding of your best customers. When conducted effectively, they give you the insights you need to accelerate your business growth.
Social Proof: What It Is, How it Works, and Examples
10 Min ReadSocial proof is one of the most impactful influencers on a purchasing decision. This guide covers the different types of social proof, and how to use them to build trust, credibility, and loyalty among your customers.
The Complete Guide to Mobile Usability Testing
10 Min ReadMobile devices power a larger percentage of online shopping every single year. If you’re not doing usability testing to ensure that your store looks and functions properly on mobile devices, you’re leaving money on the table.
Conversion Copywriting: How to Write Marketing Copy That Drives Sales
10 Min ReadGreat marketing copy is a superpower. It raises awareness, presses on pain points, crushes objections, and ultimately drives customers to take action. In this guide, we teach you how to write copy that convert “browsers” into buyers.
Message Testing: Why It’s Important and How to Test Your Communications
9 Min ReadWhen it comes to maximizing your conversion rate, interface design is just one piece of the puzzle. This guide will teach you how to test and optimize the component that is arguably more impactful, your sales and marketing messages.