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15 Psychological Principles That Will Improve Your Conversion Rate
10 Min Read This guide is designed to teach you about the psychological principles that influence your buyers’ decision-making process and provide recommendations for how website design can help you take advantage of them to increase sales.
Accelerate Your Brand’s Growth With The Jobs To Be Done Framework
6 Min Read When it comes to serving customers, your product has a “job” to do. This guide will help you find out what it is and combine it with a handful of field-tested templates to improve your marketing messages.
Social Proof: Your Best Opportunity For Ecommerce Growth
5 Min Read Social proof is one of the most impactful “levers” you can pull to increase your conversion rate. This guide will teach you how to implement it the right way, so that you can start converting more visitors into buyers.
The Ultimate Research and Testing Toolkit for Ecommerce Brands
5 Min Read Your success hinges on your ability to collect, analyze, and implement data to improve your store’s performance. This guide covers all of the tools and technology you’ll need to build a best-in-class optimization practice.
How to Get Customer Feedback: 8 Proven Methods
11 Min Read Clearly understanding what your customers think about your products or services is a competitive advantage. This guide teaches you how to collect, analyze, and implement their feedback so you can make better strategic decisions for your brand.
13 Best Practices for Designing High Converting Popups
9 Min Read Popups are powerful tools to build an email list, sell products, or simply direct your visitors to different parts of your site. If you use them smartly, they can facilitate a healthy user experience and help you achieve many of your audience-building and revenue goals.
Content Testing: Criteria, Methods, and Process
9 Min Read Your ecommerce site is full of content: product pages, landing pages, pop-ups, and more. Content testing is the best way to make sure that content is actually attracting the right customers, and this guide is designed to help you get started.
Generative vs. Evaluative Research, Design, and Marketing Strategy
5 Min Read In this guide, you’ll learn about the differences between generative and evaluative design and how each one can help your brand separate from the rest of the pack.
Develop a Culture of Experimentation and Get Buy-In From Stakeholders
6 Min Read When it comes to research and testing, getting buy-in from stakeholders is one of the biggest challenges . This guide is designed to help you get everyone aligned toward the same mission.
Using Message Testing to Optimize Your Online Shopping Experience
6 Min Read Learn how to close more sales by using message testing to make sure your store is speaking directly to customer needs, challenges, and goals.