Product Marketing

10 Min ReadSocial proof is one of the most impactful influencers on a purchasing decision. This guide covers the different types of social proof, and how to use them to build trust, credibility, and loyalty among your customers.

10 Min ReadGreat marketing copy is a superpower. It raises awareness, presses on pain points, crushes objections, and ultimately drives customers to take action. In this guide, we teach you how to write copy that convert “browsers” into buyers.

10 Min ReadThis guide is designed to teach you about the psychological principles that influence your buyers’ decision-making process and provide recommendations for how website design can help you take advantage of them to increase sales.

6 Min ReadWhen it comes to serving customers, your product has a “job” to do. This guide will help you find out what it is and combine it with a handful of field-tested templates to improve your marketing messages.

5 Min ReadSocial proof is one of the most impactful “levers” you can pull to increase your conversion rate. This guide will teach you how to implement it the right way, so that you can start converting more visitors into buyers.

9 Min ReadPopups are powerful tools to build an email list, sell products, or simply direct your visitors to different parts of your site. If you use them smartly, they can facilitate a healthy user experience and help you achieve many of your audience-building and revenue goals.