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6 Min Read While quantitative data can offer you a wealth of important information, qualitative insights help you fully understand your customers. When you combine both research methods, it can significantly enrich your overall data so that you can inform your decisions more effectively.
11 Min Read User interviews are one of the best ways to gain a comprehensive understanding of your best customers. When conducted effectively, they give you the insights you need to accelerate your business growth.
10 Min Read Mobile devices power a larger percentage of online shopping every single year. If you’re not doing usability testing to ensure that your store looks and functions properly on mobile devices, you’re leaving money on the table.
9 Min Read When it comes to maximizing your conversion rate, interface design is just one piece of the puzzle. This guide will teach you how to test and optimize the component that is arguably more impactful, your sales and marketing messages.
11 Min Read Clearly understanding what your customers think about your products or services is a competitive advantage. This guide teaches you how to collect, analyze, and implement their feedback so you can make better strategic decisions for your brand.
9 Min Read Your ecommerce site is full of content: product pages, landing pages, pop-ups, and more. Content testing is the best way to make sure that content is actually attracting the right customers, and this guide is designed to help you get started.
6 Min Read When it comes to research and testing, getting buy-in from stakeholders is one of the biggest challenges . This guide is designed to help you get everyone aligned toward the same mission.
6 Min Read Learn how to close more sales by using message testing to make sure your store is speaking directly to customer needs, challenges, and goals.
9 Min Read User stories are powerful tools for marketers and developers because they inform product features. They create context to understand the users’ goals and how the product fits into their lives. Without user stories, our default is to create something we want, not necessarily something the customer wants.
7 Min Read It’s no secret that data collection has had a profound impact on the way we address our problems. The ecommerce sector is certainly no exception. It’s easier than ever for brands of any size to collect countless data points from a multitude of sources.
