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9 Min Read Checkout page design is a key part of your checkout process. It’s the final step in the conversion flow where a visitor becomes a customer. But if your checkout page is designed poorly, you’ll suffer a high rate of checkout abandonment.
5 Min Read By incorporating the five elements of the UX design framework into your processes, you can create (or re-create) a website that is not only visually appealing but also easy and enjoyable to use––AKA a site that customers will be happy to come back to again and again. Try putting these principles into practice, and let us know how your conversion rate improves!
4 Min Read Knowing your audience inside and out is key to crafting brand messaging that resonates and drives sales. Messaging templates help you take that data and knowledge and distill it into a consistent, cohesive message your whole team can use when creating content and copy.
5 Min Read We live in exciting times, this crazy age of technology. With the explosion of the internet, the barrier to entry for launching an ecommerce brand has never been lower. That also means customers have never had more access to competing products and alternative solutions, making it challenging to be seen and heard above the noise.
4 Min Read Writing great copy is the cornerstone to successful sales, whether it’s through online or more traditional avenues. Compelling ecommerce copy can be the difference between an online store that’s thriving and one that’s languishing stagnant in the internet ether.
4 Min Read Every business needs valuable data to help guide their decisions and marketing strategies. But to gain that data, you need people willing to take part in market research activities. Recruiting those people can be somewhat of a challenge, even for seasoned ecommerce businesses.
5 Min Read “Raise Your Prices” is common business advice. That’s easy to say, but sometimes putting it into practice is easier said than done. The key isn’t to raise or lower prices in a blanket fashion, but to identify the optimal price and charge that. Here’s how to make that happen…
4 Min Read You probably already know that a person’s preferences are subjective. What person A loves or thinks looks amazing, person B might view as just ho hum.
3 Min Read Being a mind reader would be incredibly helpful when it comes time to write copy for a website. But I’m not a mind reader, and neither are you.
