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Using Customer Empathy to Grow Your Ecommerce Business
6 Min ReadUse this guide to improve your sales performance by better understanding the needs and goals your customers have.
Internal Site Search: An Essential Tool for Ecommerce Brands
6 Min ReadSite search functionality is a crucial tool to help your customers quickly find what they’re looking for and improve the likelihood they’ll make a purchase. Taking the time to optimize this cog in the proverbial wheel will pay off big time. Some positive results include improved product discoverability, happier customers, and more sales.
How to Create a Customer-Centered Ecommerce Experience with User Stories
9 Min ReadUser stories are powerful tools for marketers and developers because they inform product features. They create context to understand the users’ goals and how the product fits into their lives. Without user stories, our default is to create something we want, not necessarily something the customer wants.
Exploratory vs. Explanatory Research: Two Powerful Methodologies to Find Answers to Your Ecommerce Challenges
7 Min ReadIt’s no secret that data collection has had a profound impact on the way we address our problems. The ecommerce sector is certainly no exception. It’s easier than ever for brands of any size to collect countless data points from a multitude of sources.
Ecommerce User Experience vs. Customer Experience
5 Min ReadSo, UX is actually a part of CX, in that changes to the former have a direct impact on the latter. Similarly, when making improvements to your customer experience, your UX should always be one of the key factors considered.
Checkout Page Design: Best Practices for Customer Usability and Checkout Page Examples
9 Min ReadCheckout page design is a key part of your checkout process. It’s the final step in the conversion flow where a visitor becomes a customer. But if your checkout page is designed poorly, you’ll suffer a high rate of checkout abandonment.
5 Elements Of User Experience Design
5 Min ReadBy incorporating the five elements of the UX design framework into your processes, you can create (or re-create) a website that is not only visually appealing but also easy and enjoyable to use––AKA a site that customers will be happy to come back to again and again. Try putting these principles into practice, and let us know how your conversion rate improves!
Nail Your Brand Messaging by Using a Messaging Framework Template
4 Min ReadKnowing your audience inside and out is key to crafting brand messaging that resonates and drives sales. Messaging templates help you take that data and knowledge and distill it into a consistent, cohesive message your whole team can use when creating content and copy.
Is Your Brand Positioning Up to Snuff? Your Guide to Ecommerce Brand Positioning (With Examples!)
5 Min ReadWe live in exciting times, this crazy age of technology. With the explosion of the internet, the barrier to entry for launching an ecommerce brand has never been lower. That also means customers have never had more access to competing products and alternative solutions, making it challenging to be seen and heard above the noise.
7 Ecommerce Copywriting Mistakes Leaving You Dead in the Water
4 Min ReadWriting great copy is the cornerstone to successful sales, whether it’s through online or more traditional avenues. Compelling ecommerce copy can be the difference between an online store that’s thriving and one that’s languishing stagnant in the internet ether.